Designer
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Exhibition graphics: Sea Change

Sea Change is a photography collection exhibition currently on view at SFMOMA on Floor 3. To emphasize the concept of change, I sourced and selected dichromatic acrylic that we then worked with an outside vendor to laser cut into the title graphic lockups pictured here.

Design Director: Bosco Hernández
Art Director: Amy Yu Gray
Designer: Hana Ishijima
Exhibition Designers: Sarah Choi, Fernanda Carlovich, Edward Whelan

Photos: Tenari Tuatagaloa


Process

In the beginning, I explored a range of typographic ideas for conveying change-related processes such as disintegration, reflection, and dispersion. Material-wise, we considered shade-shifter vinyl and the moiré effect but landed on dichromatic acrylic for its transformative, ever-shifting nature. I was also inspired by elevation and sea levels; thus, the offset, multi-line lockup was formed. After reviewing different kinds of dichroic samples, we proceeded to have Automatic Arts laser-cut sheets of acrylic with pre-applied dichroic film. Due to the transparency of the acrylic, we quickly realized we needed a more inconspicuous backing and mounting method, and Automatic Arts solved this by backing the letters with white acrylic and using clear stand-offs.